American dream

Own Your Own Dream

by Special to Casa Latina on June 15, 2009

An upside of a down economy is that it inspires entrepreneurial creativity. Many well-known companies, such as Microsoft and The Walt Disney Company, were founded during economic recessions. “It’s the old adage that necessity is the mother of invention,” says Amy Cosper, editor-in-chief of Entrepreneur magazine. “Oftentimes, a layoff or other economic challenges are the [...]

{ 1 comment }

Hispanic Entrepreneurs Series

by Nora Diaz Bretherton on February 18, 2009

in La Buena Vida

When Marlene and I first discussed starting a home and lifestyle brand for the US Hispanic market, I was so enamored with the idea and confident that we would fill a vacuum in the market that we jumped in without thinking it through. Looking back, our biggest mistakes were that we started without a business [...]

{ 1 comment }