Marlene Pratt and I started Casa Latina as a brand with a social mission: to help the Hispanic community achieve their home-related dreams. And we pursue it passionately!
When Aurora Anaya-Cerda reached out to us and asked Marlene to help her design her lifetime dream – La Casa Azul Bookstore – we were elated. Marlene loved the idea of converting a retail space into a first-of-its-kind bookstore that radiates the look and feel of an old Mexican style home. So she and Aurora set out to create a space that would make you feel as though you were still in abuelitas house. The café would represent the ‘kitchen’, the tall book shelf area the ‘living room’, the children’s section a child’s room and the arts and crafts area the main ‘closet’. All from an empty store front.
La Casa Azul Bookstore’s before-and-after transformation, sponsored by our friends at MOEN, is being featured on Telemundo Ch. 47’s Al Amanecer con Jackie as a four-part segment series hosted by Marlene. Don’t forget to watch this Friday’s May 4th to see the how the space has changed!
THEY SAY IT TAKES A VILLAGE TO RAISE A CHILD. I SAY IT TAKES A COMMUNITY TO OPEN AN INDEPENDENT BOOKSTORE
WE HAD A BLANK CANVAS TO WORK WITH
While no structural changes were necessary, transforming an empty storefront to a home-themed bookstore would take significant work. Take a look at what we started with!
THE VISION: A WORK IN PROGRESS
Just like most Hispanic homes the Kitchen/Café will be the focal point and heart of the store. It will receive a tremendous amount of use. Marlene’s design theme combined with Aurora’s vision will result in a warm and welcoming space where patrons feel at home when they congregate for one of the many planned readings, author signings, classes and community events. So it is essential to use quality products that have a distinct design element and are built to last. Thus, Moen’s Buy It For Looks. Buy For Life. quality faucets and sink made perfect sense for this project. Marlene has integrated their beautiful Kleo Spot Resist™ stainless faucet in the Kitchen/Café area and the Banbury Mediterranean Bronze faucet for the bathroom sink.
This project is more than a before-and-after ‘makeover’ of a space. It is the fulfillment of a dream for an intrepid Latina entrepreneur! We are grateful to Moen for understanding and believing in our vision, and for supporting us throughout this journey.
Please don’t forget to watch Telemundo Ch. 47’s Al Amanecer con Jackie from 6:00am-7:00am this Friday May 4th to see how the space has been transformed!