Finding the Right Foundation for Your Face

“Makeup is self-confidence applied to the face.”


Hola Mi Gente!


As a makeup artist I get asked the same question a lot, “How do I know which foundation is the right one for me?”  Latinas have different undertones than a person with fair skin. But, finding your color is not that difficult. Here I have provided some tips and tricks to help you color match your foundation. Thanks to high-tech displays and extensive shade ranges, it’s easy to meet your match at the drugstore. They also allow you to return makeup, even if it has been opened.  L’Oréal Paris, CoverGirl, and Revlon have complexion-matching applications on their websites, Warren says. Log on to answer questions about your skin and receive product and color suggestions to use as starting points.  When in doubt, go darker, if you blend the color well, you’ll look tan. But wearing a too-light shade will always make you appear chalky and overly made up.

Different formulas require different application strategies. Eliminate guesswork by opting for products “with a built-in brush or sponge tip,” Surratt suggests. Or consult our cheat sheet:

Tinted moisturizers and BB creams: Rub them onto your skin with your fingers.

Liquids, mousses, and creams: Brushes are best: Choose a flat-topped style that has synthetic bristles. “Unlike natural bristles, synthetics won’t absorb the makeup, so it transfers better onto skin,” Surratt explains. Buff in a circular motion from the center of your face, blending outward.

Powders: To keep it light, use a fluffy brush to sweep powder up and down the T-zone, Surratt says. Leave cheeks bare for a bit of glow. For more coverage, pick a brush with dense bristles, like a Kabuki, and swirl all over.

Sticks: Swipe foundation straight from the tube onto problem spots and buff with a makeup sponge.

The wrong lighting can cast unflattering shadows. Stand by a window or step outside to make sure your color is on point. It’s either a hit or miss when it comes to choosing the right foundation, and a lot of times, we miss. But if you’re choosing it solely based on your complexion, you’re making the mistake of leaving the house looking like una loca!

To find what shade is right for you, dip a Q-tip into the foundation container and then apply it to the center of your jaw line area along the side of your face. If the shade appears invisible, you’ve met your match! Latinas make the mistake of choosing a foundation based on how light or dark they are when they should be looking at our undertones. We are either, neutral, warm or cool. If you are not sure what that means I have broken it down so that you can kind of understand where I am coming from.

If you’re cool, the veins on your inner wrist seem blue, you turn a flushed pink color in the sun, and you burn easily, so you want a foundation that has a rosier; redder blue base. Try L’Oreal Paris True Match Roller in C3 Creamy Natural. Cool Tone Celebrity Eva Longoria from the hit show Telenovela.

If you’re a darker complexion with a cool undertone try Lancôme Teint Idole Ultra 24H foundation in 530 Suede C. Color match celebrity Arlenis Sosa has a dark cool undertone.

If you are warm like the lovely Eva Mendes, the veins on your wrist are green; you quickly bronze or darken in the sun. So look for a foundation that has a golden or yellow base. Try Dior Skin Air Flash Spray foundation in medium beige 300.

For bronze bellezas like Zoe Saldana (mi favorita) I think you should try Makeup Forever Face & Body Liquid Makeup in Honey Beige 34 & Camel 18.

For the neutral ladies you’ve got an equal number of blue & green veins just like Good for You singer Selena Gomez. You are also one of the lucky ones who can pull off any lipstick shade and eye shadow.  Try Chanel Vitalumiere foundation in Natural.

A quick tip that helps me with my clients. If gold jewelry melts onto your skin, then you have warm undertones. If silver does you have cool undertones, and if they both flatter you, you are a neutral.

Well, mi gente this is pretty much it when it comes to finding the right color foundation for your skin tone.  It might seem like mucho, but it is quite easy.

I hope this was helpful. Please feel free to share your makeup looks with me. Always remember that makeup is fun and pretty, but feeling beautiful without it is the most attractive thing.



Dira Monroe ©

Featured image provided by ShutterStock.

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